Book Review - In Search of Change Maestros By Pritam Singh

In Search of Change Maestros documents the contributions of seven great Indian wealth creators and institution builders who had the vision and fortitude to create world-class Indian corporations. The case studies included in this book are of Kumar Mangalam Birla, M. Damodaran, Sajjan Jindal, K.V. Kamath, Sunil Bharti Mittal, A.M. Naik, and Kiran Mazumdar Shaw. The authors have skillfully synthesized in-depth interviews, questionnaires, and anthropological analysis to afford the reader a glimpse into the intimate world-view of these Change Maestros and to show them what makes these leaders great. This is a first-of-its-kind work that focuses on outstanding Indian corporate icons-their means, methods, and achievements-and in the process, creates an entirely new paradigm for evaluating Change Maestros and change leaders not only in the corporate world, but also in public life all over the world.

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Book Review - In Search of Change Maestros By Pritam Singh

Book Details - Search Engine Optimization For Dummies

The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks!

A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engine basics, SEO expert Peter Kent shares tips, tricks, and advice for making your content appealing to search engines. You'll explore new and updated content on Bing, Google's new "Caffeine" search algorithm, localized searches, Google Sidewiki, and more. Packed with invaluable insight for showing up in searches at Amazon, eBay, Borders, Barnes & Noble, and Craigslist, this updated guide puts you on your way to the top of the heap!

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Book Details - Search Engine Optimization For Dummies

BookChums Book Review - Airman By Eoin Colfer

Conor Broekhart was born to fly. It is the 1890s, and Conor and his family live on the sovereign Saltee Islands, off the Irish coast. Conor spends his days studying the science of flight with his tutor and exploring the castle with the king’s daughter, Princess Isabella.  But the boy’s idyllic life changes forever the day he discovers a deadly conspiracy against the king. When Conor intervenes, he is branded a traitor and thrown into jail on the prison island of Little Saltee. There, he has to fight for his life, as he and the other prisoners are forced to mine for diamonds in inhumane conditions. There is only one way to escape Little Saltee, and that is to fly. So Conor passes the solitary months by scratching drawings of flying machines into the prison walls. The months turn into years, but eventually the day comes when Conor must find the courage to trust his revolutionary designs and take to the skies.

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Book Review - Some Of The Whole by Abhijit Bhattacharya

Now here’s something I’ve loved – a unique offering from a new-age writer.
Some Of The Whole by Abhijit Bhattacharya comprises ten short stories about different people at the airport lounge, awaiting their flight. Their present situation marks the beginning of the flashback that the author seamlessly draws you into and ends each tale with a twist that is sure to leave you gaping. And how! Very contemporary in approach, the chapters are named after popular songs – another reason that makes you turn the pages and read ahead.


The above Book Review was contributed by Sonia Safari on BookChums.com
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Book Review - Some Of The Whole  by Abhijit Bhattacharya

An Audience with Anuja

Advertising, writing books, being a family person, Anuja Chauhan has been there, done that, and with much elan and grace. We get talking to the lovely lady to see what makes her tick.


Before we get down to writing, tell us something about your career in copywriting at JWT.

I loved it! It never felt like working...and to think I drifted into it completely randomly! I can't imagine any other career where I could've worked so happily and for so long...It was only when you got more senior and it becomes more about 'managing' and meetings and being politically correct than about the actual writing that things began to suck a litte...the pure creative side was always a total blast.

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BookChums Blog: An Audience with Anuja